Marketing & Sales Value Pack

"Marketing" came from the 1560s, originally meaning "buying and selling" and later, in 1701, "produce bought from a market." The definition of "a process of moving goods from producer to consumer with an emphasis on advertising and sales" originated in 1897. Today, more than ever before, marketing is critical for both large and small companies.

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In the last 6 months email opened by mobile devices increased 80% worldwide. The average length of a top ten page has 2000 words and if a post is longer than 1,500 words it will likely have 68.1% more tweets and 22.6% more Facebook likes. (MORE) After increasing the number of pages on their site from 10-15, companies saw an average increase in sales leads of 55%. Using video on landing pages increases conversions by 86%. 20% of visitors read text on your page, 80% will watch a video. Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%. 173 million US consumers have a smartphone.

• Define the elements of marketing
• Explore tips to market and brand your business
• Develop key positioning statements and messages for your products and services
• Use a three-step process for market research
• Understand the benefits of Internet marketing
• Generate an action plan to further improve your Marketing initiatives/ programs and skills

These participant handouts are identical to the PowerPoint Presentation Content except that the content has been eliminated. Never simply show your presentation. Allow participants to take notes while listening to you, fostering greater interest and retention. Our PowerPoint Participant handouts saves any presentor valuable time in having to prepare the handout themselves.

Audience, Brand Equity, Brand Loyalty, Business Marketing, Competitor, Consumer Behavior, C.P.C, Demarketing, Demographics, Elasticity, Focus Group, Inbound Link, Logo, Market Development, Market Positioning, Market Segmentation, Niche Marketing, Penetrated Market, Quality Discount, Slogan

The perfect companion to your presentation. Each ReadySetPresent glossary defines the relevant terms for each of our PowerPoint topics. This clear, concise and comprehensive resource offers you and your participants a common language. It's always nice to have your participants and you "on the same page" with the ability and confidence to understand and speak the lingo. Whether used before, during or after any session, this reference will add so much more value to your presentation and additional credibility. Each glossary goes above and beyond the content of the presentation. With these glossaries, you’ll never get stumped by a buzzword again.

Start improving your sales today! Top producers know how to create and project value. They are not just order-takers. They know their product inside and out and know how to set goals. The definition of sales is commodities that have been sold, especially the number of successful sales that have been made. The Old English word, “sale” took its root from the word “salaam.” It was first used to indicate goods sold at lower than usual prices in 1866.

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The best time to email prospects is between 8:00 A.M. and 3:00 P.M. 92% of all customer interactions happen on the phone. 85% of prospects and customers are dissatisfied with their on-the-phone experience. If you call a lead in the first 5 minutes after they've submitted a web form, they're 100x more likely to get on the phone. You are 15% more likely to connect with your prospect between 8-11am their time. 80% of sales require 5 follow-up calls. On average, it takes 8 follow-up calls to reach a prospect. Lost productivity and poorly managed leads cost companies at least $1 trillion every year. 91% of customers say they'd give referrals, but only 11% of salespeople ask for them. 84% of B2B decision-makers start their purchase with a referral. Increasing client retention by as little as 5% can boost profits by as much as 95%. Thursday is the best day to prospect.

• Define value-added selling, and identity ways you can add value to the sales situation
• Identify specific value-added selling practices that you would like to use in customer relationships
• Use a three step process for handing customer objections
• Analyze your products/services to determine what benefits they provide and how they meet customer needs
• Identify any obstacles to closing the sale, and select strategies for overcoming them
• Follow guidelines for closing sales successfully and several time based action plans

These participant handouts are identical to the PowerPoint Presentation Content except that the content has been eliminated. Never simply show your presentation. Allow participants to take notes while listening to you, fostering greater interest and retention. Our PowerPoint Participant handouts saves any presentor valuable time in having to prepare the handout themselves.

Added Value, Appointment Set, Back-out, Benefit, Break-Even Point, Buying Signal, Closing Ratio, Contribution Margin, Deal, Features-Advantages-Benefits (FAB), Intangible Value, Markup, Open Plan Selling, Pipeline, Profit Margin, Sales Cycle, Sales Enablement, Sales Funnel, Target Account, Whale

The perfect companion to your presentation. Each ReadySetPresent glossary defines the relevant terms for each of our PowerPoint topics. This clear, concise and comprehensive resource offers you and your participants a common language. It's always nice to have your participants and you "on the same page" with the ability and confidence to understand and speak the lingo. Whether used before, during or after any session, this reference will add so much more value to your presentation and additional credibility. Each glossary goes above and beyond the content of the presentation. With these glossaries, you’ll never get stumped by a buzzword again.

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